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Our Approach

Gaming & Esports culture exploded to become a main pillar of pop culture, next to music, fashion, traditionnal sports, design.

But coming out of adolescence the culture still lacks professional infrastructure and experience.  Music is deeply woven into games, esports and digital lifestyle – but is still not understood as opportunity as licensing issues, lawsuits and artificial strategies harm the confidence in the culture. 

We strive to become the number one knowledge center of the gaming/esports and music overlap by capturing data to describe and predict how to create better products, events, games and experiences.


Because you deserve a better XP.

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